Issue #2003 - 03
INFRASTRUCTURE, PRODUCTS & SERVICES
DoCoMo Camera Phone Sales Exceed 5 Million
Tokyo, Japan, Jan. 14, 2003 - (JCN Newswire) - NTT DoCoMo, Inc. announced
today that sales of i-shot(TM) handsets have topped the five million mark,
less than one month after reaching the four million sales level.
Launched on June 1, 2002, DoCoMo's i-shot service allows subscribers to
transmit still images taken with compatible mobile phones having built-in
cameras to virtually any device capable of receiving e-mail. Given the
tremendous popularity of the service, DoCoMo introduced its 504iS series
of highly advanced camera-equipped mobile phones. Available in three
models, this series offers a wide variety of features, including customization of still images using downloaded
i-ppli(TM) frames to create original screensavers.
Following the successful launch of the 504iS series, i-shot handset sales
began accelerating at a rapid pace, hitting five million units just seven
months after service introduction.
Currently, there are eight i-shot models available on the market.
The i-shot service, launched on June 1, 2002, is DoCoMo's service that
allows users to transmit still images taken with i-shot compatible mobile
phones that feature built-in digital cameras. The photos taken with the
phones can be sent as e-mail attachments (JPEG files up to 30Kb), which
are transmitted via an "i-shot center". If the person receiving the images
is a user, the i-shot center will assign a URL to the message for easy
access to the photos. If the receiving party accesses e-mail via a PC or
mobile phone of a different Japanese carrier, images are attached directly
to the message. Digital photos can be edited prior to transmission. In
addition, messages accompanying the photos can contain up to 200
alphanumerics (or 100 Japanese characters).
MobileInfo Comments and Advisory: Camera
phones are a niche item that offer potential to carriers to increase
their ARPU. To us at Mobileinfo.Com, a site dedicated to the
enterprise applications, the concept does offer potential for a
number of field wireless data applications where insurance claims
adjusters , as an example, may want to send pictures from the field
to their claims centers or other corporate offices. This could be
done quite easily. Unfortunately, the handsets that are aimed at
consumers do not suit the enterprise applications. Would handset
manufacturers care to create specialized handsets for these
As for DoCoMo's success with selling
these picture phone handsets, it is a respectable number. Experience
in Europe is not as good and North America has just started. We do
not see a sudden rush to stores.
Note: This news release may contain
forward-looking statements within the meaning of section 27A of the
Securities Act of 1933 and section 21E of Securities Exchange act of
1934 in USA. Similar provisions exist in other countries. There is no
assurance that the stipulated plans of vendors will be implemented.
MobileInfo does not warrant the authenticity of the information.
Readers should take appropriate caution in developing plans utilizing
these products, services and technology architectures. All
trademarks used in this summary are the property of their respective