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Issue #2003 - 03 (January 2003)
(Updated Jan. 30, 2003)


AT&T & Mobliss Mobilized Super Bowl Trivia on Smart Phones Using Text

This year's Super Bowl, which attracted over 130 million people in the U.S. and some 800 million around the world, took place on Sunday, January 26 in San Diego. 

To increase the excitement of watching the Buccaneers and the Raiders play for the big NFL title, Mobliss, Inc., www.mobliss.com, a leading wireless media company, developed a program for AT&T Wireless, official sponsor of the NFL Halftime Show, designed to engage cell phone users in a fresh new way. The "AT&T Wireless Super Bowl Trivia Challenge," which kicked off on January 15 and ends on February 4, features 500 questions that tests an AT&T Wireless users' knowledge of previous Super Bowl games. For those fans confident enough to fill a Super Bowl coach's shoes, can tune in to ABC on game day, 4pm EST, to participate in a live televised poll, "U B the Coach" by calling the play, using AT&T Wireless Text Messaging. 

Mobliss had designed the trivia game and the text polling application for AT&T Wireless that will air during the Super Bowl pre-game broadcast. As interactive wireless entertainment and text messaging continue to skyrocket in popularity among wireless users, Mobliss' Pervasive Media Platform (PMP) has been proven to be scalable to the needs of the largest wireless carriers in the United States. Mobliss' technology includes a Multi-Player Gaming Engine and a highly scalable interactive TV suite of applications that allow for real-time viewer interaction, using virtually any wireless device.

Source: Mobliss press release
For more information: http://www.mobliss.com

MobileInfo Comments and Advisory: Using smart phones for gaming and entertainment offers carriers interesting but limited opportunities. Trivia games are really trivial in terms of increasing the use of ARPU for games. 

Note: This news release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of Securities Exchange act of 1934 in USA. Similar provisions exist in other countries. There is no assurance that the stipulated plans of vendors will be implemented. MobileInfo does not warrant the authenticity of the information. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.

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