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News
Issue #2003 - 03 (January 2003)
(Updated Jan. 30, 2003)

APPLICATION SOLUTIONS & APPLICATION DEVELOPMENT

RIM & Extended Systems Join Hands to Deliver Enterprise Apps on Blackberry

GMAC Home Services First National Real Estate Company To Offer BlackBerry Wireless Platform To Its Sales Associates

BlackBerry To Wirelessly Connect GMAC Real Estate's Sales Associates To Client Leads, MLS, E-mail And Phone In One Handheld

Oak Brook, Ill. and Waterloo, ON - GMAC Home Services Inc., one of North America's largest full service real estate companies, and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announced plans to offer BlackBerry™ to more than 20,000 GMAC Real Estate sales associates through various marketing programs. 

With BlackBerry and an optional wireless multiple listing service (MLS) application, GMAC Real Estate's sales associates will be able to wirelessly access important information and communications such as client leads, MLS property information, e-mail and phone services via a single, integrated handheld. 

GMAC Real Estate's sale associates can have continuous contact with their customers and industry information via their BlackBerry Wireless Handhelds™. BlackBerry will enable GMAC Real Estate sales associates to respond to clients quickly and easily as leads and messages will be wirelessly pushed to their BlackBerry handhelds while they are on the go. In addition, agents can increase productivity while mobile with wireless access to MLS listings and a variety of leading real estate productivity tools. 

"We are committed to providing our sales associates with cutting-edge tools that enable them to provide an increased level of service throughout the transaction," said John Bearden, GMAC Home Services' president and CEO. "BlackBerry will enable our sales associates to provide even greater levels of customer service by staying continuously connected to clients and vital MLS information. Our agreement with RIM makes GMAC Home Services the first national real estate franchiser to offer BlackBerry as a productivity tool to its real estate sales associates."

"BlackBerry is a proven and leading wireless platform that allows mobile professionals in fast-paced environments to stay connected to people and information," said Mark Guibert, vice president, brand management at Research In Motion. "GMAC Real Estate's sales associates who use BlackBerry can be more effective in the field with the ability to quickly respond to clients and monitor new or changing property information."

BlackBerry is an award-winning, integrated wireless platform designed specifically to meet the needs of mobile professionals. It provides customers with access to important information and communications through e-mail, phone, Short Message Service (SMS), browser and organizer applications.

About GMAC Home Services
GMAC Home Services is one of the nation's largest real estate organizations, delivering premier service to homebuyers and sellers through its three operating companies, GMAC Real Estate, GHS Mortgage and GMAC Global Relocation Services. Backed by the resources of industry giant General Motors, the GMAC Home Services network has more than 1,300 franchised and owned residential real estate offices throughout the United States.

Source: Rim press release
For more information: http://www.blackberry.com

MobileInfo Comments and Advisory: We are glad to see Blackberry to move into the ordinary sales rep's pockets for getting e-mail messages. Numbers like these (20,000 units) in one corporate application will move RIM into big numbers game and let it break into million units in one year, even though the first 400,000 took several years (almost five to six).

Note: This news release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of Securities Exchange act of 1934 in USA. Similar provisions exist in other countries. There is no assurance that the stipulated plans of vendors will be implemented. MobileInfo does not warrant the authenticity of the information. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.


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