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Issue #2003 - 05 (February 2003)
(Updated Feb. 13, 2003)


Geniem Releases New Revolutionary Tool For Wireless Java Application Development

HP BAZAAR, HELSINKI 2003- Geniem, a leading J2ME specialist, announced today to start shipping the Midlogic® Studio, the industry’s first visual Wireless Java™ application development environment, for €995. The Midlogic® Studio is designed to make it easy for mainstream application developers to start building wireless Java™ applications more productively than ever before. 

With Midlogic® Studio any developer familiar with common Web editors like Adobe GoLive® or Macromedia Dreamweaver® can be immediately productive and start building real Wireless Java™ applications connected to almost any existing database. Applications developed with Midlogic® Studio has the unique ability to run on multiple Java™ platforms supporting tens of millions of mobile devices like Java™ phones and PDAs – All from single application design!

"We see strong interest in enterprises in mobilizing their personnel, especially in the area of sales force and field force automation, and in providing convenient access for their customers", says Sara Pettersson, Business Development Manager, IBM Nordic Wireless e-Business. "As Java now gains strong support also in mobile terminals, developer productivity in creating enterprise J2ME/J2EE applications has become vitally important. Midlogic Studio, together with IBM WebSphere Application Server and DB2 provide a productive environment for developing mobile enterprise applications."

Geniem establishes cooperation with HP to boost the globalization of Midlogic® Studio

Geniem announces cooperation with HP to support the globalization efforts of Midlogic® Studio. As the first step of the marketing cooperation with HP, Geniem is selected as a sponsor for the HP Bazaar Camp held in Cannes 18th-20th of February. Geniem provides all international developers attending the Bazaar Camp a free development version of Midlogic® Studio 1.0. Geniem also conducts mobile application workshops in Cannes.

"Now, that the markets are emerged with Java-supported devices, Midlogic® Studio will deliver new possibilities for the developers in bazaar partner companies to focus their offering to this ever-growing markets. Strong advantages of Midlogic® Studio makes it a compelling choice for building Java™ -based mobile e-services both at the camp-event and elsewhere.” - states Pär Andler, WW mobility program manager from hp bazaar.

"We see a huge opportunity for Midlogic® Studio to drive significant gains in developer productivity” says Kamal El Bedraoui, Chief Scientist of Geniem. “Midlogic® Studio opens the doors for majority of developers in the world to build connected J2ME/J2EE Mobile Applications, even developers that have never used Java™ and have been stuck with plain browser based HTML/WML mobile solutions.”

Midlogic® Studio enables tens of millions of developers to target the multi-million dollar mobile applications markets

The Midlogic® Studio provides a new concept from traditional Java™ IDEs or native development environments by enabling developers at all skill levels to rapidly build, test, deploy and manage cross-platform Mobile Applications without understanding the complexities of Wireless Java™ technology. Its visual development environment allows developers regardless of their programming language preference to easily build and manage J2ME/J2EE based Mobile Applications.

The Midlogic® Studio addresses the main problems around Mobile Applications today; heterogeneous terminal environment, version control and management of mobile applications and integration with exiting systems. Developers can build applications in fraction of the time compared to other development environments on the market today and connect them seamlessly to different databases. The innovation behind the Midlogic® Studio allows extremely easy and even automated version control of Mobile Applications resulting in tremendous cost savings when using the applications. 

"Midlogic® Studio provides the fastest tool for piloting new ideas and concepts for Mobile Applications and real life examples how to use existing back end applications via mobile devices” – states Hannu Kumpula, Chief Technology Officer of Geniem.

Midlogic® Studio requires a PC running Java™ JRE 1.4 or newer with 600 Mhz Pentium™ III or higher processor, 128 MB RAM. Tested on Win 2000, Win XP, Linux Intel.

Source: Geniem Press Release 
For more information: http://www.geneim.com

MobileInfo Comments and Advisory: Geniem's Midlogic is an attractive rapd application development tool that application developers should valuate. 

Note: This news release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of Securities Exchange act of 1934 in USA. Similar provisions exist in other countries. There is no assurance that the stipulated plans of vendors will be implemented. MobileInfo does not warrant the authenticity of the information. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.

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