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Issue #2003 - 06 (February 2003)
(Updated Feb. 20, 2003)


Orange Makes Mobile Enterprise Push With Flat Prices, Secure Mobile Email

In a bid to drive the adoption of mobile data in businesses, British wireless operator Orange has launched a new wireless e-mail service along with a new flat-rate GPRS pricing scheme. 

Orange said Thursday that it will offer its GPRS customers a fixed monthly rate of 45 pounds (around $73) for 100 megabits of data. Orange competitors Vodafone and T-Mobile have adopted pay-per-megabit models. 

The carrier said that the new flat-rate plans, which it called "low risk pricing," would help businesses to better project their costs. 

"Customers have told us that flat rate pricing is the critical driver of mobile data uptake in the business market ...," said Cynthia Gordon, marketing director, Orange Business Solutions. "Business customers can now budget for data solutions with clear cost savings." 

In conjunction with the new pricing structure, Orange said it would offer a new service called Office Freedom to its business customers. 

Office Freedom, which is powered by technology from Redwood City, Calif.-based Seven, allows mobile workers to access corporate data, including e-mail, calendar information and contact lists, from an Orange wireless device. 

The service, which costs 30 pounds (about $49) per month per user, provides always-on wireless access to Microsoft Exchange and Lotus Domino, as well as Internet mail accounts. Workers can also access corporate and personal directories, receive SMS notifications and view attachments. 

Kate O'Sullivan, vice president of corporate and channel marketing for Seven, said that the introduction of services such as Office Freedom breaks down the barriers to adoption of wireless data access in the enterprise. 

"It's a service delivery model instead of middleware," she said. "Business don't have to install any hardware or software, but they still have the ability to manage the service." 

Seven's platform, which is is device agnostic and works across network bearers, including GPRS, GSM and HSCSD, is also the muscle behind similar wireless corporate e-mail offerings from U.S. carriers Sprint and Cingular Wireless. The company said it is also working with operators in other markets, but wouldn't reveal the names of the carriers. 

O'Sullivan said Seven would be rolling out technology in the next few months that would allow users to log into their device remotely and erase all the data in case of loss or theft. 

Source: By Vikki Lipset
Managing Editor, allNetDevices
For more information: http://www.orange.co.uk and http://www.allnetdevices.com

MobileInfo Comments and Advisory: Flat pricing for enterprise customers is desirable foe enterprise customers. Recognizing that no plan be unlimited and there must be bounds, unless technology affords true unlimited use flat pricing. wireless data does not belong to this category. Therefore, we want to congratulate Orange for that. We encourage North American wireless service providers to offer more flar pricing plans specifically to vertical application users.

Note: This news release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of Securities Exchange act of 1934 in USA. Similar provisions exist in other countries. There is no assurance that the stipulated plans of vendors will be implemented. MobileInfo does not warrant the authenticity of the information. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.

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