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News
Issue #2003 - 07 (February 2003)
(Updated Feb. 27, 2003)

INFRASTRUCTURE, PRODUCTS & SERVICES

Wireless Information Network (WIN) Announces MMS Platform with Taral Networks

Lexington, Mass. & High Wycombe, United Kingdom-February 18, 2003 - WIN, the United Kingdom's largest third-party wireless application provider, has announced the launch of its new MMS services platform with infrastructure provider Taral Networks. The new platform will allow clients to send multimedia messages to subscribers of all four UK networks. This technology will enable companies to send MMS messages between networks today, avoiding the network interoperability issues that have delayed cross-network MMS implementation until later this year.

There are two components to WIN's MMS service offering:

  • The WIN Multimedia Management Console is a new version of WIN's widely-used Text Console, recently launched by the BBC for Radio One and Radio Five Live. It has a web-based interface that allows companies to create their own revenue-generating MMS services without the need for custom IT development. Content can be provided by clients themselves or from an existing content library within the Console.
  • WIN's Gateway has been upgraded with additional MMS functionality to complement WIN's existing SMS delivery gateway, used by customers such as Aerodeon, Teletext and Centrica. It enables customers to run MMS campaigns and services while providing an SMS premium-rate billing solution.

WIN has selected Taral Networks' AirNgine intelligent service delivery application to provide carrier-grade connectivity for its MMS services. WIN's MMS platform will allow media companies, marketers and major corporations to deliver high-quality images with audio and enhanced text and present a media-rich experience to the customer. WIN's beta customers include FT.com (the Financial Times online) and Premium TV. 

"What our customers want most is a low cost of entry solution which allows them to experiment with MMS," said John Rands, WIN's CTO. "Over the next year, penetration of MMS handsets will grow and WIN's customers will know which services are effective and profitable before making a big commitment in this area. By working with Taral Networks, WIN is demonstrating its leading position in a maturing industry and has the advantage of being one of the earliest movers to market with a viable MMS application delivery product."

"We have worked successfully with WIN on SMS services over the past two years and are really looking forward to the increased functionality of MMS and the services that we will be able to launch, particularly for the business user," said Nigel Stockton, UK content sales director for FT.com.

Peter Norman, WIN's commercial director, said, "WIN has always been first to market with customer wireless applications and MMS will be no different. We want to launch with services that actually work rather than demo services. This is why we are working closely with our blue chip client base to understand what is really important to them and ensure our solutions meet their needs."

"The ability for all parties interested in running MMS applications to actually do so has been hampered by the shortcomings of network operators' infrastructures," said Vinit Nijhawan, president and CEO of Taral Networks. "The WIN and Taral Networks system removes this obstacle and opens the door to new and innovative communications channels between companies and their customers and the potential revenue streams that will go along with this." 
MMS integrates color, video, sound, text, and voice to create an interactive user messaging experience. The technology makes it possible for users with MMS-enabled mobile phones to send and receive messages with color pictures, animations, formatted text, graphics, and audio and video clips. The technology is relatively simple to implement compared to other wireless applications, and MMS is anticipated to soon become the mainstream among consumers. According to analyst firm Ovum, the largest European-headquartered advisor on telecom, software and IT services, machine-to-person MMS services will reach $39 billion in 2007.

WIN and Taral Networks will be demonstrating the MMS Console at the WIN stand, G26 Hall 2, at the 3GSM World Congress, to be held in to be held in Cannes, France February 17-21, 2003. To arrange for a demonstration please contact:

About Wireless Information Network Ltd (WIN)
Wireless Information Network, WIN, (www.winplc.com) is the UK's leading provider of text messaging and wireless data services, including MMS. WIN has spent the last 13 years innovating and supplying mobile communications and developed a reputation for being the fastest, most reliable developer of wireless applications in the industry. 

WIN works with companies from many business areas, in particular network operators, media, advertising, enterprise and CRM companies in order to make wireless an effective medium for communication.

WIN counts the following high profile blue chip organizations as part of its portfolio: BBC, O2 Associated Newspapers, Diageo and Centrica. WIN is also one of three preferred suppliers to Vodafone. 
WIN won New Media Age's 2002 Best Consumer Product Award for its work with the AA Roadside Assistance service and for the second year running is in the top five fastest growing technology companies listed in the Sunday Times Tech Track.

About Taral Networks
Taral Networks' AirNgine is an intelligent services delivery application that enables wireless operators and content aggregators to continually certify, deliver and deploy large quantities of complex, rapidly-changing third-party messaging content (MMS) while protecting network integrity and user experience. This allows the operator/aggregator to quickly and efficiently introduce a variety of relevant content that is consistently tailored for a productive user experience; attract and manage a large number of value-added service providers; and offer differentiated services.

MobileInfo Comments and Advisory: Taral Network's AirNgine platform will allow carriers to position themselves for MMS. MMS will take a while to grow but carriers must start installing and testing these platforms now.

Note: This news release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of Securities Exchange act of 1934 in USA. Similar provisions exist in other countries. There is no assurance that the stipulated plans of vendors will be implemented. MobileInfo does not warrant the authenticity of the information. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.


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