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Issue #2003 - 08 (March 2003)
(Updated Mar. 10, 2003)


T-Mobile International announces roll out of 3G Lab's Trigenix

T-Mobile and 3G LAB today announced the first Europe-wide implementation of Trigenix mobile interface technology. T-Mobile will be using 3G Lab's award-winning Trigenix technology to give its customers access to dedicated t-zones content channels through branded and customized interfaces on mobile phones. 

T-Mobile is highly committed to making mobile data a success - personalization is a critical component to our strategy. The software will allow T-Mobile customers to personalize various screens on their phone with branded/themed interfaces, supplied by the operator, illustrated with graphics, sound and animation.

"The key requirement for our t-zones strategy is usability: we need to stimulate users to rely on our easy-to-use and compelling services. Personalizing the interface on their handset will be an essential driver to popularizing mobile data services," said Nikesh Arora, Chief Marketing Officer, T-Mobile International AG. 

Demonstrations will be available on t-zones stands at CeBIT

About T-Mobile International 
T-Mobile International is one of the world's leading companies in mobile communications. 

MobileInfo Comments and Advisory: Personalization of a cellular phone is very desirable. Trick is to make it so easy that average user (not a trained user) can do it in less than five minutes. This means that it should be intuitive. We hope that Trigenix succeeds in this effort. If it succeeds with consumers, enterprises should find it even more compelling for simple wireless data applications.

 Note: This news release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of Securities Exchange act of 1934 in USA. Similar provisions exist in other countries. There is no assurance that the stipulated plans of vendors will be implemented. MobileInfo does not warrant the authenticity of the information. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.

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