Issue #2003 - 08
APPLICATION SOLUTIONS &
T-Mobile International announces roll out of 3G
T-Mobile and 3G LAB today announced the first Europe-wide implementation of Trigenix mobile interface technology. T-Mobile will be using 3G
Lab's award-winning Trigenix technology to give its customers access to dedicated t-zones content channels through branded and
customized interfaces on mobile phones.
T-Mobile is highly committed to making mobile data a success - personalization
is a critical component to our strategy. The software will allow T-Mobile customers to
personalize various screens on their phone with branded/themed interfaces, supplied by the operator, illustrated with graphics, sound and animation.
"The key requirement for our t-zones strategy is usability: we need to stimulate users to rely on our easy-to-use and compelling services.
Personalizing the interface on their handset will be an essential driver to
popularizing mobile data services," said Nikesh Arora, Chief Marketing Officer, T-Mobile International AG.
Demonstrations will be available on t-zones stands at CeBIT
About T-Mobile International
T-Mobile International is one of the world's leading companies in mobile communications.
MobileInfo Comments and Advisory: Personalization
of a cellular phone is very desirable. Trick is to make it so easy
that average user (not a trained user) can do it in less than five
minutes. This means that it should be intuitive. We hope that
Trigenix succeeds in this effort. If it succeeds with consumers,
enterprises should find it even more compelling for simple wireless
Note: This news release may contain
forward-looking statements within the meaning of section 27A of the
Securities Act of 1933 and section 21E of Securities Exchange act of
1934 in USA. Similar provisions exist in other countries. There is no
assurance that the stipulated plans of vendors will be implemented.
MobileInfo does not warrant the authenticity of the information.
Readers should take appropriate caution in developing plans utilizing
these products, services and technology architectures. All
trademarks used in this summary are the property of their respective