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News
Issue #2003 - 10 (March 2003)
(Updated Mar. 26, 2003)

MARKET OUTLOOK

Gates: Mobility will be Fastest Growing MS Business
Source: Internet News - Thor Olavsrud

NEW ORLEANS -- Microsoft has committed to extending mobile capabilities to nearly every aspect of its business; Chairman and Chief Software Architect Bill Gates told a full house at his keynote Wednesday at its Microsoft Mobility Developer Conference 2003. 

The company's inaugural conference specifically on this topic was co-located with the CTIA Wireless 2003 show in New Orleans. 

"This business is something that probably will be the fastest growing of all of our businesses," Gates said. 

Gates said the key to the strategy is devices in all form factors working together intelligently to create a rich user experience. That doesn't just mean PDAs and Smartphones, he said. It includes large-screen wall panels designed to be viewed from a distance and operated by remote control, the new Tablet PCs powered by Microsoft, Microsoft's Smart Personal Object Technology (SPOT) watches, even desktops which can interact with Smartphones. 

Microsoft is positioning its .NET Framework to pull it all together, allowing all of the various form factors to operate on the same platform. A subset of the .NET Framework, the .NET Compact Framework, is designed for the lower-power devices like PDAs and Smartphones. The plan is to support mobile applications ranging from field sales to mobile gaming, delivery routing and field service. 

A subset of the .NET Compact Framework serves as a platform for the SPOT watches, which operate on a one-way network somewhat akin to pagers, driving information like weather or traffic alerts to the devices. 

By creating a single platform, Gates said Microsoft aims to simplify the jobs of developers by allowing them to leverage existing skills and make it easy to extend existing applications into a mobile ecosystem. To that end, he said the next version of Visual Studio, Visual Studio .NET 2003, will ship with support for the .NET Compact Framework. The development environment is slated for release on April 24. 

"We're in a significant investment mode, and we're going to invest and invest and invest until we get the best platform," Gates said. 

All of this builds upon Microsoft's investment in XML Web services -- the technology behind its .NET Framework -- which now pervades every aspect of the company's strategy. 

"Web services is something Microsoft has really bet its whole strategy around," Gates said. 

He added, "This essentially is the infrastructure that will fulfill the promises of the Internet from the late 90s and early part of this decade. XML Web services are a perfect fit for mobile devices which allow code on a device to go and get services remotely." 

Gates urged the developers attending the conference to dive in early, noting that it is the developers that begin early that will be in a position to capitalize on the rising wave of mobility solutions utilizing Wi-Fi (define), Bluetooth and cellular data technology like GPRS (define). 

"The success we've had depends upon partners building tools," he said, adding that Microsoft has created a program under which it will provide 25,000 developers with Pocket PC devices. He also said its Smartphone Developer Kit will include a device. 

Source: InternetNews - By Thor Olavsrud 

MobileInfo Comments and Advisory: While we would like Microsoft to be more open in supporting other device platforms, including Symbian and Java phones, we must say that Microsoft does offer an alternative development environment that will benefit Pocket PC application development for the enterprise. We also like Microsoft's strategy of mass application development by packaging a device with the developer kit. 

 Note: This news release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of Securities Exchange act of 1934 in USA. Similar provisions exist in other countries. There is no assurance that the stipulated plans of vendors will be implemented. MobileInfo does not warrant the authenticity of the information. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.


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