Issue #2003 - 15
OUTLOOK & TRENDS
Wireless Subscribers in U.S. Use Cell Phones
More than Home Phones, Study Says
(Source: thinkmobile) - http://www.thinkmobile.com
Wireless telephone subscribers in the United States now spend, on average, more minutes talking on their cell phones than they do on traditional landline phones, according to the Yankee Group's latest quarterly Wireless/Mobile North American Carrier Tracker. Mobile phone use has been growing rapidly--with the average U.S. subscriber logging 490 minutes of use (MOU) per month--and surpassed residential landline use during fourth quarter of 2002. The Yankee Group estimates average household landline voice usage of 1,250 minutes per month. This is equivalent to 480 minutes per person each month, based on the U.S. Census estimate of an average of 2.6 people per household. "More than half of us who have cell phones use them as our primary device for private voice communication," says Keith Mallinson, Yankee Group executive vice president of wireless and mobile research. "There's a lot of talk about people giving up their landlines entirely--we estimate 10 percent of young urban adults are doing so--but cord cutters currently only account for a small percentage of the total population. This trend will increase when wireless number portability (WNP) enables landline numbers to be ported to cell phones. Until then, the big issue is the major migration of called minutes from landlines to cell phones."
For more information: http://www.yankeegroup.com
MobileInfo Comments and Advisory: There
is no doubt that cellular usage is going up and we may have reached
the crossover point between fixed line usage and cellular usage.
However, we must remember the cost differential in favour of land
lines will continue for some more time.
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