Issue #2003 - 18
APPLICATION SOLUTIONS &
AccuWeather.com Introduces New "Zoomable"
BREW™ Wireless Weather Application
STATE COLLEGE, PA, May 29, 2003 -- AccuWeather.com (www.accuweather.com), the Web site of the world's leading commercial weather company, has introduced the first BREW enabled weather application to offer "zoomable" and animated radar imagery for wireless phones. The new, state-of-the-art wireless weather application, based on QUALCOMM's Binary Runtime Environment for Wireless (BREW) (tm) platform, delivers rich, multimedia weather forecasts and images to users who download the application using the latest handsets.
The AccuWeather wireless application, which recently won Best of Show at Internet World Essentials and is currently offered by the Verizon Wireless Get It NowSM service, was developed using BREW technology, in partnership with eMbience, a premier global wireless software developer. The application allows users to download rich, weather graphics and forecasts, along with innovative, animated radar and satellite imagery directly to their phones.
"As soon as we realized the BREW platform could support the type of quality
weather content the AccuWeather brand is known for, we quickly moved forward with the development of a full-featured wireless weather application that would look and feel like the most comprehensive forecast on the Internet," says Joel N. Myers, founder and president of AccuWeather, Inc. The AccuWeather.com wireless application, which can be viewed at (http://wireless.accuweather.com), includes the following features:
- Pinpointed 10-day Local Forecasts updated four times daily
- Detailed Hour-by-Hour(tm) Forecasts
- Rain, Snow and Ice Forecasts, including type and likely inches of precipitation
- Zoomable Radar Animations for local, metro, state and region, which will show moving weather systems
- Regional and National Satellite Imagery, updated hourly
- AccuWeather.com's patent-pending RealFeel Temperature(tm), which gives a more accurate measurement of what the temperature actually feels like based on seven different weather variables
AccuWeather's wireless weather application delivers more than just the average download. Consumers can watch storms on the radar screen sweep across their wireless handset and while zooming in and out on the radar - to view specific metropolitan areas, and state or regional views. - to see, with pinpointed detail, exactly what weather will threaten their area. In addition, the application delivers hourly, daily and weekly forecasts with icons representing current weather conditions and hour-by-hour forecasts.
"Being the first BREW-enabled weather application to offer 'zoomable' and animated radar imagery is important, but so is the overall performance of the product," says Myers. "With this sophisticated application, AccuWeather.com sets the standard in
multimedia weather for the wireless industry."
Dr. Myers adds, "With the recent recognition from Internet World Essentials 2003 as 'Best of Show,' it's clear that we have achieved both goals. With the release of the AccuWeather.com wireless application, AccuWeather.com has been recognized in the industry as a true innovator in wireless technology, and is well on its way to becoming the dominant player in the distribution of wireless-related content and information."
About AccuWeather and AccuWeather.com
AccuWeather, Simply The Most Accurate, provides a portfolio of products and services through the airwaves, via the Internet, in print, and behind the scenes that benefit hundreds of millions of people worldwide. AccuWeather services 16,000 paying customers in media, business, government and institutions, and millions more through AccuWeather.com. AccuWeather also provides content onto more than 600 Internet sites including CNN Interactive, ABC's owned and operated stations, The Associated Press, The Washington Post and The New York Times.
eMbience is a global wireless software developer of both consumer and enterprise applications. eMbience's US headquarters is located in San Diego County, California. eMbience offer complete turnkey solutions, providing content providers with all the tools they need to extend their reach into the wireless space across any carrier platform, network or device. eMbience has also formed business & developer relationships with leading technology companies to offer complete enterprise solutions. For more
information, please visit: www.embience.com.
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