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Issue #2003 - 26 (October 2003)
(Updated Oct. 1, 2003)


Vodafone Sets Uniform Pricing for Wireless Data Across Europe -  Roaming simplicity and value from Vodafone flat rates for data roaming and reduced rate Eurocall Platinum

In most European countries, prices for wireless data services vary all over the map, literally. This may change with recently-announced prices for these services by Vodafone in various European countries. As of November, 2003, there will be uniform prices in all Western European Vodafone networks and Vodafone partner networks. As an example, 100 KB of data will cost 0.59 in the MobileData as well as in the BusinessData tariff options. In the Vodafone life! Portal, GPRS-by-Call-Customers will only pay 0.29 per 10 kilobyte.

Vodafone today announces two new elements to its roaming service portfolio, a simplified pricing structure for data roaming and a new reduced rate for Eurocall Platinum, delivering even greater value to its travelling customers. 
With the biggest seamless data network in Europe, Vodafone customers can access their e-mail and other business applications as they travel around Europe through services such as Vodafone Mobile Connect Card. Vodafone's data network also enables customers to send picture messages back home from their holidays abroad and to access their usual Vodafone live! services whilst travelling. 

Now Vodafone has simplified the pricing scheme for data roaming. Individual services such as picture messaging or remote access will now be charged at flat rates when roaming. The new charging structure will deliver simplicity, predictability and transparency to Vodafone customers. 

10 countries initially will offer the new data pricing structure*: Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, UK, Austria (mobilkom austria group a Vodafone partner network) and France (SFR - a Vodafone associate). 

Launched in September 2002, Eurocall Platinum was developed to reduce the cost of calls for high volume voice roaming customers. Eurocall Platinum built on the success of Eurocall, Vodafone's single rate European price plan, launched in January 2001. 

Vodafone has now made staying in touch even better value for Eurocall Platinum customers by reducing the maximum flat roaming rate from 0.65 to 0.50 plus monthly fee (prices quoted are per minute and exclude local tax). The new rate is available to registered Eurocall Platinum customers making calls on their mobiles on participating Vodafone or Vodafone partner networks to any country within Western Europe**. 

Current Eurocall Platinum customers in the following countries will be charged the new reduced rate automatically: Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, and Sweden, UK and SFR customers in France. 

Source: http://www.vodafone.com

MobileInfo Comments and Advisory: This is good pricing strategy and makes a lot of sense. We applaud Vodafone for leading the charge. We hope this will rub off in North America as well.

Note: This news release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of Securities Exchange act of 1934 in USA. Similar provisions exist in other countries. There is no assurance that the stipulated plans of vendors will be implemented. MobileInfo does not warrant the authenticity of the information. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.

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