News
Issue #2004 - 02 (February 2004)
(Updated Feb. 9, 2004)

MARKET OUTLOOK & TRENDS

Chargeable Person-to-Person Text Messages Across UK GSM Networks Reaches 59 Million per Day

ESSINGTON, U.K. -- The Mobile Data Association (MDA) today announced that the total number of chargeable person-to-person text messages sent per day across the four UK GSM networks during November reached 59 million. This figure represents the highest daily average the MDA have reported since they began collating data on behalf of the UK network operators in 1998.

The text messaging total for November 2003 stands at 1.7 billion, compared to 1.5 billion in November 2002 and 1.2 billion in November 2001. The figures were boosted by the huge increase in SMS traffic during the Rugby World Cup final on November 22nd, when 76 million messages were sent in one day. 
The cumulative total for 2003 has reached 18.6 billion against an MDA forecast of 20 billion for 2003, with the busiest month still remaining. The Mobile Data Association is expecting another bumper end to the year, as revellers spread greetings at Christmas and New Year parties. Mike Short, Chairman of the MDA comments: "It's a great time of the year to get in touch with old friends, texting is an easy and cost effective way to send your Christmas wishes."

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