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Wireless Entertainment

Overview

Wireless (Mobile) Entertainment - Games, Casinos and Video
Wireless entertainment is getting a lot of attention from wireless network infrastructure vendors (Ericsson, Nokia and others), wireless service providers and application developers alike. In fact, the success of i-Mode, hitherto, can be largely attributed to entertainment value. There are a number of factors that are behind this acceptance. Some of these factors are:

  • Younger generation who are enthusiastic adopters of cellular telephony and messaging are finding it very attractive mode of passive or active entertainment. . 

  • Because you appeal to the emotional and non-utilitarian population and applications are addictive, it can  generate increased ARPU (average revenue per user).

  • The wireless network infrastructure vendors want to promote gaming because it can lead to superior business case for network operators to upgrade to 2.5G and 3G.

  • Very clever application developers who enjoy writing sophisticated games find it an attractive media of future.

  • Telematics industry is expected to move from safety-related services that it is emphasizing in the first phase to mobile entertainment for passengers in the back seat in a subsequent phase. 

 

Wireless Entertainment
 ~ Table of Contents ~

> Wireless Entertainment Overview
> Gaming Issues
> The Market
> Applications
> Vendors
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