(Mobile) Entertainment - Games, Casinos and Video
Wireless entertainment is
getting a lot of attention from wireless network infrastructure vendors
(Ericsson, Nokia and others), wireless service providers and application
developers alike. In fact, the success of i-Mode, hitherto, can be largely
attributed to entertainment value. There are a number of factors that are
behind this acceptance. Some of these factors are:
Younger generation who are
enthusiastic adopters of cellular telephony and messaging are finding
it very attractive mode of passive or active entertainment. .
Because you appeal to the
emotional and non-utilitarian population and applications are addictive, it
can generate increased ARPU (average revenue per user).
The wireless network
infrastructure vendors want to promote gaming because it can lead to
superior business case for network operators to upgrade to 2.5G and
Very clever application
developers who enjoy writing sophisticated games find it an attractive
media of future.
Telematics industry is
expected to move from safety-related services that it is emphasizing
in the first phase to mobile entertainment for passengers in the back
seat in a subsequent phase.