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Wireless Entertainment
Overview
Wireless
(Mobile) Entertainment - Games, Casinos and Video
Wireless entertainment is
getting a lot of attention from wireless network infrastructure vendors
(Ericsson, Nokia and others), wireless service providers and application
developers alike. In fact, the success of i-Mode, hitherto, can be largely
attributed to entertainment value. There are a number of factors that are
behind this acceptance. Some of these factors are:
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Younger generation who are
enthusiastic adopters of cellular telephony and messaging are finding
it very attractive mode of passive or active entertainment. .
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Because you appeal to the
emotional and non-utilitarian population and applications are addictive, it
can generate increased ARPU (average revenue per user).
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The wireless network
infrastructure vendors want to promote gaming because it can lead to
superior business case for network operators to upgrade to 2.5G and
3G.
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Very clever application
developers who enjoy writing sophisticated games find it an attractive
media of future.
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Telematics industry is
expected to move from safety-related services that it is emphasizing
in the first phase to mobile entertainment for passengers in the back
seat in a subsequent phase.
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